A positive difference


ID LAB solves wayfinding problems in complex environments. Working from the Netherlands and Australia on projects around the globe, we design user-centred, integrated and creative solutions that make the world easier to navigate.

Our team includes professionals with a background in architecture, marketing, branding & communication, user experience design, service design, interior design, graphic design, information design, industrial design, and project management. What we have in common is a passion to make a positive impact on people’s lives through the solutions we deliver.  We work best on projects where:

- Our solution makes a positive difference in people’s lives
- Our contribution makes a positive impact in the project
- We can solve complex problems

As a team, we are innovative, honest, knowledgeable, collaborative, accountable, professional, flexible, independent, respectful, curious, determined, friendly and fun.