This placemaking article is about Harvard Uni in the US. Harvard Uni have engaged PPS to achieve a place of sense that's both attractive and active for students and other stakeholders. Last year ID/Lab developed a user experience audit for Waurn Ponds Deakin Uni in Geelong, Vic, while we also interviewed stakeholders.
Staff felt that more could be done to minimise the amount of direction giving around campus. A practical approach was needed:
Signage needed to be revamped, including the campus map and certain pathways needed to be more dominant. The carpark addressing system had to be simplified, including improving the pre-visit info and message hierarchy.
Such changes all add to achieving a place of sense and attraction, especially for new students, as nothing is so frustrating as feeling lost.